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Lud + Silk's Boil
Function
Project Manager
Project Type
Commercial and Strategic Management
Location
Salvador, BA - Brazil
Location
Salvador, BA - Brazil
Seda and Ludmilla team up again for the ‘Fervo da Lud’ blocks in Salvador and Rio de Janeiro.
Connecting the brand to a Brazilian cultural landmark, generating a relevant connection with its audience and increasing awareness. This project involves an artist of great cultural relevance and a feat that resonates deeply with the brand's audience.
The largest carnival block in Rio de Janeiro, also performing in Salvador's square with more than a million people.
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